Christmas by choice
January 6, 2026
Is Christmas a time for ideas, or are we meant to put those on hold until the new year? I had a half-baked one (idea, not Camembert, although that did feature at some point) somewhere...
January 6, 2026
Is Christmas a time for ideas, or are we meant to put those on hold until the new year? I had a half-baked one (idea, not Camembert, although that did feature at some point) somewhere...
October 13, 2025
Brand consultancy ought to be fairly stunning at communicating – amongst ourselves and in terms of client service, I mean. Are we? Maybe we are, given we have all the tools and platforms and no-one...
February 11, 2025
I have been thinking about the term ‘brand story’, as I have been unpicking what a colleague meant by this term when she used it in the context of a re-brand. This is not a...
January 13, 2025
Portfolio and brand architecture can be a prickly thing. It should be, given its fundamental role in how an organisation presents its products and services and engages different ‘customer’ groups. There are many reasons clients...
October 14, 2024
There has been a fair amount of Linked In discussion about the ‘brand model’ (platforms, onions, that kind of rhubarb….) and whether these are over-complicating the field of brand strategy – and doing our industry...
September 5, 2024
Language matters. I think learning language is one of the most extraordinary capabilities of the human brain. I would say this, as I look back at a four-year modern languages degree as some of my...
July 29, 2024
What are the three most important questions to ask at the start of any brand positioning project? Amongst the many that need to be asked I think these three are priority because they look beyond...
April 10, 2024
It’s time for this brand strategist to level with you. I really can’t put a duvet cover on. Before writing this I have set about this task this morning, as on so many occasions –...
March 6, 2024
Gee……the missin’ letter G in our language, in fact. 25 is the new and fashionable 26. It’s been a little while now and I’m missin’ you in an alphabetic sense. I do quite miss number...
September 25, 2023
Last Friday I did no brand consultancy but I did pilot a 747. To be clear, I should define ‘piloted’ (given, amongst other things, there is no commercial airline flying this aircraft in the UK)....
August 16, 2023
I’ve been thinking about language and how parlance shifts, changes and adapts to ‘the times’. Depending on our time of life, our reaction to these changes – and how they reflect our perception of culture...
June 13, 2023
Re-launch klaxon…. Yes, today sees my new website and branding take over from the 2017 version. It’s taken it’s time – Libby Milla probably deserves a medal for grace and tolerance and it’s certainly reminded...