Thoughts A collection of my thoughts and articles.

Brand strategist struggles in the bedroom


April 10, 2024

It’s time for this brand strategist to level with you. I really can’t put a duvet cover on. Before writing this I have set about this task this morning, as on so many occasions –...

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Letter G and language – missin’ you already


March 6, 2024

Gee……the missin’ letter G in our language, in fact. 25 is the new and fashionable 26.  It’s been a little while now and I’m missin’ you in an alphabetic sense. I do quite miss number...

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Workshops for naming professionals


December 13, 2023

Workshops for naming professionals – a new product I am offering.

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Name=branding=equity


October 23, 2023

Name=branding=equity. Yet, an oft heard thing over my name creation years: “We’re now starting on the naming and branding”. Why the division between the name and ‘the brand’? A name sits at the heart of...

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Brand consultancy doesn’t help with flying a Jumbo jet


September 25, 2023

Last Friday I did no brand consultancy but I did pilot a 747. To be clear, I should define ‘piloted’ (given, amongst other things, there is no commercial airline flying this aircraft in the UK)....

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Corporate naming – the nutty detail


August 24, 2023

Corporate naming is a devil. For many reasons, some to do with naming just being hard, many to do with the nature of organisational change, or launch deadlines. Sometimes poor decision-making processes or frameworks, or...

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Language matters


August 16, 2023

I’ve been thinking about language and how parlance shifts, changes and adapts to ‘the times’. Depending on our time of life, our reaction to these changes – and how they reflect our perception of culture...

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Brand naming greats (episode 1)


July 10, 2023

Standard interview question for brand naming role: Can you tell us about a brand name you admire and why? (Note the gaping trap: not a discussion about ‘successful brands’ – but a requirement to disentangle...

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I’m relaunching!


June 13, 2023

Re-launch klaxon…. Yes, today sees my new website and branding take over from the 2017 version. It’s taken it’s time  – Libby Milla probably deserves a medal for grace and tolerance and it’s certainly reminded...

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Middle-aged musings as this wanderer returns…


June 2, 2023

Those on the cusp of turning 50 take a variety of approaches. Ignore it or celebrate it? I know those who have adopted a denial strategy, those that have taken on the ’50 things at...

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Why I do what I do (brand consultancy)….


February 14, 2023

I’ve recently been working on a cracking strategic/creative problem alongside some colleagues of old. Brand consultancy flash back…. The brief has its challenges and in many ways ‘all the client stuff’ has changed, well, not...

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Brand Strategist’s charter 2023


January 4, 2023

This Brand Strategist declares the following this new year…. More in 2023: Agencies / consultancies that are nice and warm to their freelancers and value working together for the good of the client (warning: this...

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