August 18, 2020
Events, dear writer, events. Well words really. The year of the language revolution, prompted by a total redefinition of the workplace. The termination of some lingering professional terminology, currently being replaced by some 2020 relevant...
April 27, 2020
COVE (a place of self-isolation and quarantine, formerly known as home) LOVID (new adj: feeling a little low in these unprecedented times) COVING (1: – the gerund ending conveys a pro-active and energetic...
February 20, 2020
I often get asked if naming workshops are a good idea. I think they are a great idea, if the following sorts of things are afoot: People internally want to be part of the...
October 30, 2019
Too many parties to choose from? Elect a freelance turkey and cast your vote to knock off early. Gobbling up strategy and naming work throughout December. suzannajackson.com #freelanceisforturkeys
July 9, 2019
Brand naming bewilderment. Last week I received an email from a self-proclaimed ‘young entrepreneur’ on the other side of the world. It requested as follows: “I will glad if you find suitable name for my...
March 26, 2019
Creative route: UNPRECEDENTED CARNAGE BREXIT A coined name with strong ex-European heritage. An empty vessel, with no identified purpose or sense of future meaning. Tonally short and sharp, yet somehow an endless indication of nothing...
January 22, 2019
In all honesty, comparing writing a brand naming brief to training for a long-distance run is a bit of a leap. I’m lucky enough to do a lot of both. In October last year I...
October 30, 2018
The naming workshop. Being frank, sometimes my heart has sunk on hearing ‘The client thought a brainstorm session might be helpful’. It’s not that these aren’t fun to plan and moderate nor that some excellent ideas...
August 16, 2018
‘Brand Name Criteria’ often sits at the top of slide 10-ish in a naming deck. Sometimes it is scrutinised to the nth degree by a client with a genuine interest in naming strategy. Sometimes it...
May 21, 2018
I’ve been thinking about the beauty of brand naming. One really lovely thing is that telling a story is not always required (we don’t hear that too often these days do we?). Names are short,...
February 8, 2018
It’s been a while since I’ve seen a well-written, insightful naming brief. Maybe life’s just too immediate for any kind of brief to form in fact. Recently, the MD of a thriving design agency said...
October 16, 2017
I’d like to offer to re-brand some job titles in our industry – I was going to list them here but got really scared that many of these titles form my client-base. Best move on. A...