Thoughts A collection of my thoughts and articles.

No brand strategy? Oh dear, whatever next…


May 2, 2017

Would it be useful if every human over 50 made time to sit down and contribute to the Textbook of Life for the next generation? My chapter headings are too numerous to bore you with...

Read more

What no brand naming brief? I might not name that brand in one then…


April 6, 2017

My fellow freelancers will I’m sure agree that no client wants to pay for our time in getting up to speed before starting work.  Knowledge and insight must be acquired in the brief wave of...

Read more