23 Oct 23

Name=branding=equity. Yet, an oft heard thing over my name creation years:

“We’re now starting on the naming and branding”.

Why the division between the name and ‘the brand’? A name sits at the heart of your brand – the calling card, the door opener, the thing that carries perceptions, holds the equity and encompasses the whole experience. No name, no brand.

For a harmonious and cordial relationship between name and the whole brand caboodle, give me a call.