On the 1st day of Christmas the client sent to me –
Comms tactics lacking strategy…
On the 2nd day of Christmas my colleague hacked around –
Brand model stuff…
And comms tactics lacking strategy.
On the 3rd day of Xmas the client sent to me –
Heads of Terms…
Brand model stuff
And comms tactics lacking strategy.
On the 4thday of Christmas the writer sent to me –
Off-brand tone of voice…
Heads of Terms
Brand model stuff
And comms tactics lacking strategy.
On the 5th day of Christmas I conjured from thin air –
The Na-a-a-ming brief…
Off-brand tone of voice
Heads of Terms
Brand model stuff
And comms tactics lacking strategy.
On the 6th day of Christmas the lawyers sent to me –
Coined names a-failing…
The Na-a-a-ming Brief
Off-brand tone of voice
Heads of Terms
Brand model stuff
And comms tactics lacking strategy.
On the 7th day of Christmas designers sent to me –
Serif minus kerning…
Coined names a-failing
The Na-a-a-ming Brief
Off-brand tone of voice
Heads of Terms
Brand model stuff
And comms tactics lacking strategy.
On the 8th day of Christmas the workshop showed to me –
Guidelines a-lacking..
Serif minus kerning
Coined names a-failing
The Na-a-a-ming Brief
Off-brand tone of voice
Heads of Terms
Brand model stuff
And comms tactics lacking strategy.
On the 9th day of Christmas the M.D. said to me –
More budget coming….
Guidelines a-lacking
Serif minus kerning
Coined names a-failing
The Na-a-a-ming Brief
Off-brand tone of voice
Heads of Terms
Brand model stuff
And comms tactics lacking strategy.
On the 10th day of Christmas V.R. got involved –
No value added…
More budget coming
Guidelines a-lacking
Serif minus kerning
Coined names a-failing
The Na-a-a-ming Brief
Off-brand tone of voice
Heads of Terms
Brand model stuff
And comms tactics lacking strategy.
On the 11th day of Christmas the client said to me –
Brand management is quitting…
No value added
More budget coming
Guidelines a-lacking
Serif minus kerning
Coined names a-failing
The Na-a-a-ming Brief
Off-brand tone of voice
Heads of Terms
Brand model stuff
And comms tactics lacking strategy.
On the 12th day of Christmas I found a proper job –
Industry pays better…
Brand management is quitting
No value added
More budget coming
Guidelines a-lacking
Serif minus kerning
Coined names a-failing
The Na-a-a-ming Brief
Off-brand tone of voice
Heads of Terms
Brand model stuff
And comms tactics lacking strategy.
