Brand namer trouble? This might be why…
We’ve had an internal slave name kicking around since the start
There’s a lot of rejected names in the pot already but we don’t want to limit your creativity by sharing them
The product and tech guys are free for a 2 day naming workshop
The Board want something really quite descriptive. Legal says we need to register in 11 classes and globally
We need the next Orange
There’s no defined positioning yet, but from a naming perspective it’s all about quality, excellence and expertise
The ad agency is mocking up a storyboard with a few of their name ideas. Just to bring some communications context to the table
We’ll take the names to consumer research in parallel with legal searches
We’ll take the names to consumer research
We’ve bought 17 domain name variants of all the names presented in the first round. Just to help inform the trade mark searches
The junior brand manager tried out the two surviving names on his dinner guests on Saturday. Can we discuss the re-brief
The FD has a problem with K. And most vowels
No negatives we can find, it’s just that they don’t really mean anything. We’re not bowled over
Something short is still really important. But the Board can’t see any names here that clearly describe our purpose
Did we not mention the portfolio architecture review?
We’re nearly there. Could you just have another look at names starting with XW that have max 3 letters and suggest ‘innovation’?
The project’s gone on hold now until after Brexit’s done.
“Brand namer”, noun: Inexplicable need to re-invent language in the commercial space, often resorting to unpronounceable frippery. Unable to peruse supermarket aisles without claiming personal credentials in most sectors. A confused species that needs feeding with strategic insight and creative nuggets. Likes designers who draw stuff (only if legally clear). Handle with care – do not leave alone in room with Trade Mark lawyer.